Nike Chooses Kai Cenat to Debut Its .Swoosh Air Max 1 ‘Low Poly’ Sneaker

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After becoming the first streamer to get a Nike deal earlier this yr, Kai Cenat has taken up his most involved perform with the mannequin however.

Nike .Swoosh enlisted Cenat to unveil the Air Max 1 “Low Poly,” a sneaker with every a digital and real-life presence that’ll be the first from the Web3 platform to be made obtainable by means of pre-order. Exhibiting inside the Air Max 1’s genuine “Sport Purple” shade scheme, the .Swoosh sneaker takes on the kind of exhausting angles and difficult shading found on low poly 3D modes. The transformation may be seen all via the upper along with on the Swoosh, mudguard and even the upper most eyestay.

An immersive “Max’s Lab” experience on .Swoosh’s site permits prospects to review additional in regards to the sneaker and look for easter eggs, and Nike moreover made a bodily recreation of the room the place Cenat streams inside the low poly trend. A video posted to .Swoosh’s social media channels reveals Cenat entering into the home in awe.

Nike has beforehand launched sneakers with digital counterparts through its .Swoosh platform, along with Air Strain 1 Lows distinctive to NFT holders. The company moreover acquired the digital sneaker studio RTFKT in 2020 to deepen its web3 presence and has since launched AF1 Lows and Dunk Genesis sneakers moreover distinctive to NFT holders. This Air Max 1, however, marks the first .Swoosh drop to perform a pre-order.

The Nike .Swoosh Air Max 1 “Low Poly” shall be made obtainable for pre-order beginning October 8 with one pair obtainable per order whereas gives remaining. Pricing is about at $150 for the sneakers, and transport will start roughly 120 days after the order is positioned.